40% of the Customer Prefer to Choose the Brands That have Social Values

In a market flooded with options, customers are creating ways to get the choose the right thing from the multitudes of brands craving for their attention. The common two criteria are quality and cost that can help to differentiate between the brands but a recent study revealed that social value has become a key factor in driving the customers choices. Out of the total consumers in US the study suggested 40% of people don’t use the or not even used in the first place dues of its values. 63% think that every brand must have a social responsibility to connect to the society and more than 80% of people are interested in environmental impact as a main concern.

Now the customer is skeptical with huge amount of marketing material available with them to study every moment they want, it is rather natural if they always don’t rely on whatever the brand claims. 65% of the people think that the environmental care and credential they claim is an overstatement and 45% are suspicious about the fact if a Healthcare Company Logo Design says that it supports some social cause too. There are numerous brands that really contribute to the noble cause but still face challenge in making the public rely on the genuineness. Though the main purpose of the brand remains attracting the target audience and social responsibility seems to be a requirement in improving the process.

Let’s see the other benefits:

Increases employee engagement

When you involve your employees in the a larger picture and planning, such as being a part in a carrying out a social awareness program for your company, they feel more responsible. This gives them a feel of being a integral part of the company than their regular responsibility and they will get more interest in the work.

It Keeps Your Company Competitive

When you choose a unique position as a Marketing Logo Design Company, and do things differently from competitors it helps your business stand out. This applies to all facts of business, including to social responsibility. Your relationship with society is as important as your relationship with customers. Having a strong vision and connection to a cause that makes a positive impact gives you a competitive advantage

Create An Authentic Socially Responsible Mission

Avoid one-time events or annual donations that support a cause. That wouldn’t necessarily qualify as socially responsible. Being socially responsible is an ongoing process that starts from within and extends outward. If you are going to do it, do it right.