A logo determines the ongoing visual identity of a company — Find out how.

Every company has a certain set of visual elements which represent the overall branding of a company. It includes usage of color codes, patterns, shapes, designs, motifs and anything that can be perceived under the banner of the business. Together these elements are called the visual identity of the business. It plays an immense role in the establishment of the brand values of any organization and the morals, ethics and principles as well. It is reflected largely in the company’s building architecture, interior decoration and dress code. But it is best done in the creation of the logo.

Therefore, every company should invest a significant amount on the type of agency that would understand their business and their requirements and come up with a creative and unique logo that represent both. For example, a logo for education consultancy would understand how exactly to portray the values of a client, with the right blend of historical legacy and contemporary attractiveness.

How does a logo help in instant visual association?

To make foray into certain markets, it is essential that the companies establish what their brand is about, which a logo clarifies in one look. Therefore it is the most essential part of the visual identity of any company. In a sense, it is the representative face by which customers associate and remember a brand. If you think of all the large, multinational brands of the world, one of their major achievements is to make their logo so memorable that it stays etched in the minds of their customers as well as customers of their rival brands.

For example, the swoosh tick mark of Nike or the four intertwined circles of Audi are recognizable in any social circles. While smaller businesses do not have the bandwidth of a global logo recognition, it still plays a major role at local level. It is possible to get attention of the potential customers around and make them stick solely on the basis of the appeal of the logo.

How do we help?

Keeping up with the previous example, to create an education consultancy logo design, we would take the course of the following steps:

• Understand clearly what you want to put out there in the logo
• Finding the right elements and coordinate it with the institution’s visual identity
• Create a draft for your approval
• Deliver the final design
• Revise and redo to your satisfaction