DO CREATE A LOGO THAT MAKES YOUR OWN SIGNATURE
Just like an email, your corporate brand too needs a signature. Your signature makes an official statement about your content. It reiterates that whatever it is you are promoting or putting across is most certainly valid and reflects the opinion of the company. It sorts of gives your content authenticity while making it legally recognizable.
Think of the email as your Brand Identity Design Services and the signature as your logo. A great signature is kept short and simple. Likewise, a great logo should be simple yet precise and should convey the intended message while having a lasting positive effect on the minds of your audience. You do not want it to be irrelevant and difficult to comprehend.
The golden rule is to use the brand’s color scheme in your logo. Of course that alone doesn’t suffice but it is definitely a step in the right direction. Some logo design services prefer using images in the logo while others opt to use illustrations depending on what their market responds to. A lot of detail and polishing is also required to make it not only appealing to the eye but also relevant. Otherwise it’ll just look cheap and tacky.
Concept of the Brand
A lot of concepts go into Corporate Identity Design but all these depend on the nature of the brand project, the client and the target audience. However, the following are the basic concepts that are incorporated in practically all brand design gigs.
i. Name
The safest way to design a logo is by using the company name or company initials or some other variation of the company’s name as the primary focus of your logo. It is safe in the sense that it is not easy to go wrong using this approach. A lot of top tier brands — some even featured among the Fortune 500 companies — use this approach; for example; Coca Cola, FedEx, Nike, Puma, Disney and Star Wars. However, there’s a catch. You have to be creative; especially because of the looming fear of lack of appeal.
ii. Logo
This approach technically involves using creativity to come up with some sort of insignia, emblem, symbol, sign or figure. It can be used along with the brand name or just stand on its own — depending on the designer and the client’s preference. Good examples would be the logos of MSN, Wool-mark and Toyota.
iii. Identity
Using identity in logos design either a symbol using the name of the company or using variations to create a logo that identifies with the brand name with so much ease. Good examples would be the logos of; Motorola, Macromedia or Chanel.
iv. Quality
Quality in logos can be enhanced in many ways — some of which are; using the right color scheme, polishing and refurbishing.
The logo is a major component of your corporate brand identity. It should be appealing and relevant and easy to remember.