Know How Your Apps can Get Indexed, Ranked & Installed by Google
Are you hassled pondering about how will you promote your App? How can you tailor the promotional campaign to get your app appear in Google’s ‘app pack’ search results?
Well, like getting your website ranked you on the SERP, you need a correct strategy to get the app in the indexed and ranked. And for this, you need to focus on app optimization while creating the SEO strategy. Somewhat the process may be similar to the website ranking process yet there are distinct factors that you need to know to achieve the desired result.
Now let’s see why you need to optimize?
As per the latest Google report, 27% of the users search for the apps in the search engine and which has only seen an increase since then. The trend has positive chances to continue in the upcoming years. I will give you the reason why. Google is giving priority to search engine app download by subsiding the Google Play as a platform to download the apps. However, 40% of the users still find it is easy to get the app installed from the app store at present, but, still, Google is giving priority to rank apps and the scenario substantiate continuation of the trend. So, it is a great idea to optimize for future so that users can easily get it through the search engine.
Most of the users connect to the term as the mobile application even though it includes the web-based applications provided by various companies. So Google introduced an “app pack” option on the corner of the searched page while searched through a mobile browser. For example — if we search for “photo editor” the pack will display six apps and an arrow pointing to the rest of the options that are relevant to the query. Every app is described properly in the pack that also lists the price and reviews or ratings. When you click on the Icon Design you are directed to the ‘app store’ from where you can get the app installed.
The best part it’s customized in a way that an Android user will never get the results that are suitable for a IOS mobile operating system even though it has similarity with searched word. Everything good has a bad in it, right? The con here is for each app that displays in App pack undergoes a major rank fall in web ranking. That is for instance if your website is ranking well on the SERP with a particular keyword when you optimize it for app pack with the same keyword, it can increase the organic ranking majorly. So optimizing for the app can end in robbing Peter to pay Paul.
How to optimize it?
The initial step for optimization is searching for the correct keywords from the SEO 101 playbook.
Optimized title and description
It is as important as the title tag of a web page for SEO and Google also judges the same as it does for the optimized web pages. Use the main keyword in the title and try to use the other in the description as per ethical SEO. One point to be taken into account that it must have the brand name while describing the service the app can offer. For example, ‘SnapHelper — a photo editor’ explains the what the app is for and the brand name is also present.
Of course, you have the character limitation here also as you can only use a title that is not more than 50 and 30 characters for the app store, and Google play, respectively.
Reviews are important
This is the area where the optimization method is different from the conventional SEO efforts: you requires reviews. Primarily, the app which is designed by App Icon Design Company, will rank can be based on the keywords in the reviews on the page so you can use the keywords. The star ranking provided by the users will definitely affect the rank as the ratings are significant criteria for Google’s evaluation and it will affect the click-through rate also.