NASA’s remarkable Digital Marketing campaigning success in 2016–17

Digital Marketing is not confined to business promotion only they are used by Multiple service sectors to spread their awareness. Organizations like NASA is also using the concepts of Digital Marketing to show case their latest achievements towards the world. NASA has successfully kept its audience engaged with over 500 accounts on various channels like Facebook, twitter,Snap chat, Instagram & tumbler over a few years to keep the relationship stronger with their target audience. Only Just between Facebook, twitter & Instagram 53 million Followers and growing at a very fast pace. Only Instagram has produced 1 million followers for NASA last year with 8.5% growth rate. Just within the period of 3 years down the line Facebook has followers For NASA of 17.8 million and in Instagram They have followers of 17 million. Thus all the sectors today are using this technique to gain maximum audience for their organizations.

Let’s see those 5 ways by which NASA has used Digital Marketing Technique successfully.

1. Science+ Story telling:- NASA use to make a conscious effort to make compelling and descriptive captions for their Instagram post. They have also provided weaving scientific information with Story telling Scientific Poster Design to clearly communicate interesting information to their followers that what they are looking at and why it looks like that way.
2. Facilitate Further learning exploration:- It is the common nature of the Instagram that it does not allow clickable links in captions. But NASA has put those links some way guiding their followers to explore more. They used the you tube links to spread their awareness program. They Know that those who are interested will copy paste the link in their individual browsers and will know more about their campaign. Actually the intention behind it was not only to build traffic for the website but to spread more knowledge about space expedition.
3. Usage of Facebook as content delivery System:- NASA not only had made efforts to educate the people about space in Instagram but they have also used Facebook as a content delivery platform to spread their messages. They post their content with compelling images along with facts and figures. So that their followers follow them. Along with that they also post their links to multiple channels like Tumblr, Diggit and many more. So that their followers can constantly get the updated message.
4. Twitter As an Engagement Engine:- It is the common feature of twitter that words are limited here. So NASA has experimented on more succinct and gripping write ups. Making it sure to add more links and add more hashtags to Facilitate discovery. This agency always concentrated in experimenting with new tools to spread wider awareness and to reach out more number of audience.
5. Choosing the right Content type:- They have hit the subconscious mind of its target audience. They have implemented the method of story telling with a caption of continuation. Especially when the content is designed with right set of words and appealing images then it grabs more number of audience towards itself. That is the way digital marketing techniques are used in NASA

More new techniques of digital marketing is introduced in 2017 to boost up the Corporate Identity Design Agency process in the field of content marketing. Now they are trying to give contemporary examples and case studies to maximize their brand awareness.