Psychology of Colors — Perception that Enhances Brand Recognition

Color is a factor that marketers like to discuss as it influences the audience, but the question that keep lurking is “How much does the color in the impact the brand identity”?

In building a corporate brand identity a lot of meticulous designing is required, starting from the brand color selection, logo to other bigger elements which aid the complete promotional campaigns.

Various studies has supported that human brains prefer immediately relatable brands, which considers color as an deciding factor for building the Company Brand Design Service. The reason or we can ideology behind is it evokes emotions based upon your experiences. This helps the consumers to connect on a personal level with brand and creates a strong and memorable relationship.

Though the significance or the impact majorly depends on the personal experience, which actually makes selecting an befitting color scheme for the brand rather becomes challenging. While we know that every individual color is associated with a meaning and cab be used to create the essence. For example, red color is associated with power, strength, bold that is often related with heat. So it’s almost a global perception.

The gap between the preference and perception arises when you see the color red used in a brand but people don’t like it. As it doesn’t match the color perception of the customers in no way will be drawn to it. And the psychology plays the meticulous part to unite the both and helps to depict the brand identity that ensures proper public involvement or brand engagement.

The difference between perception and preference occurs when you see red but don’t like it. You still may associate it with heat, fire, bold etc but you simply are not drawn to it. The psychology works to unite these two and suggests that all colors have a covert subtext that is recognizable to everyone, whether you like it or not. You have to work to find out which colors fit your brand Business Logo Design Agency image. Why not try some split testing on your CTA (Call-To-Action) buttons and see if the red button is pressed more than the green one? This boosted conversion rates by 20% according to one particular study.

We make sure that your brand reflects exactly who you are. We don’t decide branding on a whim, careful thought and time goes into the process of color selection for every customer. The human brain is highly responsive when it comes to visual stimuli so every color you use will impact your own customer’s conscious and subconscious.

With 90% of consumers making snap judgments about products based on color, leave your branding to the professionals. This is a significant factor that needs to be addressed while creating the primary brand identity that’s the Logo Design.