Why Do We Need an About Section in the Website?
In this world of tough competition though you have some avid customers of your business and of course there will be some who will be never interested as they will not fit well for your business type. But the vital thing is in between this two groups there will be some who are unsure whether to go r your product or not. They are on the verge to be turned to potential customer. Here the section called about page in the website can help in impacting the people. It will serve as the base of your website in many ways.
Distinctness among the competition
There might be a lot of professional competition and that is not at all bad thing. However you need to have an over edge that will make your Cleaning Service Logo Design Company brand better than other competition. Apparently your contenders may provide the same products as you but you offer it for lesser expense. What is important here is that people must know about this and compare the price rates for the goods. A perfectly made about page will convey your personal touch and that is the place where the customer will respond instantly. A meaningful content with the human side will do it all for you. Nevertheless, the look and feel of the website must be flawless.
What a person should find when he views your About Page
It must follow the WIIFM concept (what is in it for me?) this should be loud and lucid. The content must be meaningful and informative for the people to comprehend well and you can convey a great deal with the content in about us section. It the place where you can portray he human qualities for creating better relationship with your customer which includes trustworthiness, credibility, sincerity and your expertise about the subject you are dealing with. It is the section where you can convince the borderline audience to turn to perspective customers. It is an integral part when you go for web designing.
Make sure that you have proper headline and name for the page:
This section should be clear and simple for the user to understand as at first the user will see the that section and ;earn about your website. Not only that with the heading they will understand what the content contains and what they can expect. The if don’t provide a apt name or headline the viewer may confuse with other site and it is quite possible that they will leave the page within seconds.
Convey your story and achievement:
Depicting the creation of the brand on the about section as this will help people to connect emotionally. Writing impactfuly will be more enticing the reader and they can easily associate with the brand and product. Describing about the gradual establishing of the business and reaching the success will give genuine information about your business and develop trustworthiness.
Use of images :
You can use the picture better if a head shot is used in your about section. This also enhances your ingenuity. You might have seen many of the websites the images of their staff or in some cases you may find the face of the owner in the page that builds a trust among the people.
We can see that the about page is of vital importance in a Networking Logo Design Company website and can create good impact on the visitors to keep them sticked to the page. To top it all it can also motivate them to choose the product or services you offer.