Why has Video Marketing Changed the Complete Marketing Scenario
The past year the digital marketing field has observed a revolutionary change. Huge number of customers connect through the various apps in the mobile, social media marketing. Conventional advertising ways are ebbing away. By following the real-time analytics for improving the individual user engagement. This is clear through the large number of first-hand videos we see while browsing through the news feeds of any social platform. Peer-to-peer content, live streaming and broadcast media for brand essence communication to the customers in both forms, B2B and B2C spheres.
As per the statistics provided by Wyzowl, 61% of the ventures have employed video as the most effective marketing tool. Do you still have a doubt of video marketing being the most used technique at present by marketers to gain Custom Brand Identity awareness and recognition. In the following section of the article will substantiate my point.
Video Promotion Fosters Sales
In the first place what every business aims at is money and this form of marketing helps to make serious money. It can improve the rate of conversions by 80%. Irrespective of the category the video is deployed for, as provided by Treepodia. In increases the sales directly as research studies show that more than 75% of audience who watch the video purchased the product subsequently. Its the same principle that applies a “image can speak thousand words” and the more of the information that get stored in our brain is generally visual. And in case of video marketing you create a story with visuals. I don’t need to say more, do I?
Google Prefers Videos
Videos increase the visitors stay time on the website and that leads to build better credibility and acts as a favorable signal for the search engines that you have a quality content. According to the statistics provided by Moovyl you have an extremely high chance that is 53 times more if you have an incorporated video on your website. As Google has it’s own platform for video uploading and promotion now, it has a remarkable affect on the search engine ranking.
Optimizing your videos on YouTube can positively impact SEO efforts. The title which is most important must be attractive along with description.
Beneficial for Multiple Screen Users
Videos are easily view-able on mobile and they go hand in hand. Since past 3 years video views have increased by 400%. It is observing a rise of 100% every year. Any kind of video is like an entertainment for the customers while they are on the go, as the mobile users are growing rapidly the craze for video watching is also increasing.
Increased ROI
To substantiate the advantages of video marketing yet another data is 76% of businesses provided that videos assure more return on investment. Though its no the most simple and cost effective mode for marketing but pays off in the long run. Moreover, online video editing tools are also constantly evolving in their functionality along with it getting cost effective.
Videos Invite more and more Social Sharing
A report on Social media marketing by Michael Stelzner provide that more than 60 percent of the social brand promotion involves video marketing with YouTube Channel Art Designer. Social channel also invites more of video in the news feeds. Facebook has made space for more than 36000 videos. Instagram introduced 60-Second Videos and Instagram stories and for Twitter it’s Periscope.